SERVIS SHOES

SERVIS SHOES

·        Introduction

 this is a case study regarding to the new tagline of servis shoes “ shoes for everyone “ adopted by the company when it realized that its positioning in marketneeded to be reconsidered , and it also identied that the company also needed ahuge promotion!

·        company history

 : )the story of this company started more than 56 years ago , in 1941 , this was a collective struggle of two young and newly graduated friends from gujranwala namely Mr! chouhdhry nazar Muhammad and Mr Mohammad hussain Choudhry ! initially they operated for handbags and sports goods only in lahore at a very small scale , but due to their consistent struggle in a very short time their business enhanced from leaps and bounds and within few years they were supplying their products to every corner of india at the time of partition! in 1654 they installed a shoe manufacturing plant at industrial area lahore where they manufactured different kind of shoes , later the factory was shifted from lahore to gujrat! Service Sales Corporation pvt ltd ? the group's marketing company ? was established in "1959. today, the production side of the company has nourished into Service industries limited <Sil> which has world&class shoes, tyres, tubes, and rubber production facilities in gujrat and Muridke.Sil is also the leading exporter of footwear! Service Sales Corporation <pvt> ltd! <SSC> is today pakistan@s leading footwear retailer which is also diversifying into other businesses!

v Company products

 : the following are the famous products of servis!

v Liza

 : it is a woman footwear brand in pakistan" introduced in 1993. liza is the most recognised women's footwear brand in pakistan. This is primarily a casual and a comfort wear shoe, its wide variety caters to different occasions and moods of a woman with a happening lifestyle. The product range comprises slippers, sandals, and shoes. lightweight, comfort and style are important for liza women and styling is to appeal a casual lifestyle with stylish smart look. (rand's recent campaign, )liza: The fun side of life revolves around today's woman who lives an active lifestyle. -howerever she goes, people get distracted by her shoes and charm.

The ad features leading models mehreen /raheel and mikaal zulfiqar in an on-screen chemistry that's hard to miss.

liza promises to offer a balance of comfort with modern styling for today's woman.

v Don Carlos

, the first men's mega brand in !akistan, made its debut in the shoe market at a time when brand building was in its infancy. -ith an intriguing and an exciting brand  personality, on 3arlos over a period of years has inevitably become men's style leader in the footwear industry. The brand features fine craftsmanship and distinctive designs with handcrafted details and cutting-edge quality. don carlos promises to unlock a world of possibilities for today's man.

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v NDURe

launched in 2008, nudreE is a recent addition to the SSC brand portfolio! 3t o;ers a platform of convergence for the new generation!  )he product range comprises casual, formal and sports@ shoes for men and women, focused on the urban lifestyle across a broad band of styling, ranging from basic to fashion! SSC o;ers this brand primarily focusing on urban consumers and is in sync with the global trends, a brand that is youngat heart!#!%!

v Cheetah

 is pakistan@s leading sports and performance footwear brand!'ver the years, the brand has developed a cult following among sportsmen and has come to symbolize the sportsman@s spirit! it has been endorsed over the years by sporting legends including javed Miandad, jansher khan, and Shahid Afridi! )today, the brand offers cutting edge designs for a variety of sports including Cricket, football, )tennis, hiking, 'utdoor and basketball. it has one of the most coveted collections of running shoes! new initiatives by the brand include its women@s range of performance sport and casual shoes!as a brand, Cheetah symbolizes passion and has no parallel on the ground.

v Calza

 is a brand that has its inspiration rooted deep in pakistan and its culture! it is a brand for the man who faces challenges of his everyday life with a smileH striving for more, but doesnot forget where he belongs! popular

movie star, Moammar -rana, is the face of the brand in its campaign “Meri Dharti Mera CalzaI <my nation my Calza> that encapsulates the struggles of a man who dreams of making it big in life with his roots grounded to his cultural values! Calza product range comprises adordable slippers, sandals and shoes for all day wear in varying weather conditions!

v skooz

 brings fun to school day with comfortable, durable and lightweight shoes!  the product range covers school shoes for boys and girls across a broad age band! over the years, Skooz has kept pace with the children's varying interests and continues to offer fantastic product range along with hard to ignore promotion deals through scratch cards, international trips, freebies, tennis balls and sweepstakes! Skooz makes sure that the back to school time for children is every bit exciting.

v toz

is a world of fun for kids! it features shoes for boys and girls with vibrant colors and attractive styling! Extra care is taken in ensuring comfort, fit and safety in product design! )'. promises to open up the imagination of kids and take them into a world filled with excitement, adventure and fun!%!

'(additional )businesses

v "shoe planet

 : Shoe planet is a uni1ue shoe shopping destination store,o;ering product quality and design at par with the top international brands in an engaging shopping environment!

v servaid

this is a diversified business of servis company, set up in 2005. Servaid pharmacy was established with a vision to market and sell products from all leading national and multinational pharmaceutical companies! with round the clock services and qualified pharmacists on duty,Servaid differentiates itself with its focus on customer service and general health!